Is what every Experienced Marketer on earth will tell you. Actually the benefits are in how you Manage the relationship with those on your list(s).

Relationship Management is your GoldMine , but you need tools Or a CRM application to help you.

There is no doubt that mailing and opt-in lists as well as Auto Responders are great marketing tools nowadays but (Yes there is a but!) there are potential problems such as:

Are using the power of social media?

I have recently attended an excellent event in Dubai "You Learn Twit Face" focusing on social media as a business tool that can also be of excellent financial benefits.

It was an honor to be amongst a strong delegation from Bahrain , that was organized by "M@B" Marketing @ Bahrain.

I have seen and spoke to many brilliant and very successful speakers / mentors:
Dave Crane, Ernesto Verdugo , Dean Hunt , Ciran Doyle , Simon Leung , Akanksha Goel, Rick Itzkowich ,Reg Athwall , and many more.

You can see photos of the event here.

I have subscribed to some of their amazing programmes and over the next 12 months I will be learning a lot from those great gurus , I can hardly wait to use this knowledge to help more and more people with their online presence.

Those guys at Google keep surprising all of us with excellent services and new ideas and the best part is that they manage to do it for free! Of course, many of you will point out that there is no such thing as a free lunch so what do they get out of it? Some of you have already tried Gmail and would have seen some kind of targeted advertising, I must admit that it is done in a smart way and does not interfere with the menus or e-mail controls, besides it is clearly labeled.

There are suggestions that Google has made its way to the title of the "most globally recognised brand." But if you ask me I still believe this place is reserved for Coca Cola, but what Google managed to achieve is: "becoming synonym with innovation, creativity and much more." Best of all Google proves that there is indeed a "Free Lunch" - virtually!
Try some marvelous free services from Google. Click on the "Free Services" link above.

Are You ready for CRM?

CRM stands for "Customer Relationship Management "which is is more than just an IT project or a tool. It is a strategy that requires a shift in the organisational culture and a transition process towards "customer-centricity".
I can't remember where I read that "CRM is a business methodology and strategy that has many objectives, and means different things to different organisations, each one of them would have its own objectives from CRM."
But I could not agree more with the above statement ... Read More...

What the "Online Marketing agencies" Don't want you to know!

As I was reading articles about the online marketing world I saw an excellent site & book written by Andrew Goodman about Google adwords optimisation. Google AdWords is the largest advertising opportunity on the Internet today, bar none. Some would even tell you that: "If you don’t show up on Google, you don’t exist" Click Here! for more information on this interesting book.

Are you getting the best out of your internet connection , or are you being ripped off by your ISP? Does your connection support online applications and gaming?
find out by taking the Ping Test.

About me

20+ Years of work experience, with passion for: Customer Relationship Management-(CRM),
and customer services (especially online services.)

- CRM expert.
- Business & Management consultant specialized in: ( Internet and Online Services / Internet Marketing /
  e-Business , ICT / Technology services, Call Centres / Support Centres …)
- Trainer and public speaker.
- MSc. in Information Systems Management.
- BSc. in Commerce (Business and Finance / accounting)
- Btec. In customer services and communications.
- Certified e-Business / e-Marketing specialist and consultant from the e-commerce council - USA.
- Certified e-commerce consultant - ICECC - USA
- Ex- Trainer for the Chartered Institute Of Marketing - CIM - UK
- Internet consultant since 2003
- CIW and HDI Certified professional and trainer
and more....

Currently CRM manager for LMRA- Bahrain managing the relationship and constantly interacting with around 50,000+ customers, supporting them through multiple "non face-to-face" channels: e-mail , e-support, telephone etc...  And Maximizing their online services usage and adoption.

I periodically writes articles in IT and management , customer services ... etc... you can read or download some of these Articles Here